39% OFF, MORE SHIPS THAN EVER BEFORE, EVEN A NEW CAR!

NCL Launches its 2004-2005 Worldwide Freestyle Cruising Brochure

Norwegian Cruise Line’s (NCL) new Worldwide Freestyle Cruising Brochure, launching on 3rd September 2003, is offering more to UK customers than ever before. The Brochure features eleven ships, including the brand new 2144-Guest Pride of America, sailing under the new NCL America brand. The Brochure features the largest ever year round Hawaiian programme. To celebrate the launch of our Brochure, travel agents will have the opportunity to win a new car!

NCL’s latest cruise programme runs from January 2004 to April 2005 and features a range of Freestyle Cruising itineraries, offering customers ultimate flexibility and choice throughout their trip. Freestyle Cruising allows Guests to choose what they want to do, when they want to do it – from a wide choice of dining options (up to ten restaurants, and even more bars), to resort casual dress as standard, and the opportunity to select from a huge choice of on-board activities. The Brochure features cruises in the Caribbean, Hawaii, Alaska and Scandinavia with prices starting at just £899 per person. This represents a saving of up to 39% on holidays booked four months in advance.

In addition to the 39% discount, the following special offers are featured throughout the Brochure:
• Free regional flights, allowing Guests to travel from their nearest airport, for bookings made four months in advance (or priced at just £69 per person after this time)
• Flight upgrades from just £199 per person each way on BA, Virgin, Continental, American Airlines, KLM, Air Canada, Air France and Delta
• Free airport parking at Heathrow, Gatwick, Manchester and Birmingham
• $300 on-board credit when customers book a suite from the new brochure when booking four months in advance

Fantastic new ships
The recently announced NCL America brand includes the Pride of America and Pride of Aloha, both of which feature in the new Brochure for the first time. Both ships will sail exclusively in the Hawaiian Islands, year round. The Pride of America commences her Hawaiian trips in July 2004, and the Pride of Aloha joins her in October 2004. The American flagged ships, which will sail an all-US crew, are also American themed throughout. Pride of America will include a New England shopping experience, a Hollywood Theatre, the New Orleans Mardi Gras cabaret lounge and, of course, the Aloha Café.

Hawaii, the next great cruise destination
NCL’s Hawaiian programme is an exciting new development for the world of cruising, and NCL is the only cruise line to take you there year round. Four Freestyle Cruise ships will be dedicated to Hawaiian cruises; the new Pride of America and Pride of Aloha, Norwegian Star and Norwegian Wind. A selection of 10- to 14-night itineraries are on offer, as well as a stunning Fire and Ice 18-night fly-cruise taking in Alaska to Hawaii. Prices will start at £1349 per person, making trips to paradise more affordable than ever before.

The Lucky Brochure
The new Brochure features a competition with fantastic prizes for travel agents. Brochures will be distributed amongst the travel trade which will contain winning tickets from which three levels of prize will be available. The travel agent finding the golden ticket will win a new Fiat Cinquecento. Silver tickets win vouchers for £250 and blue tickets holders win one of hundreds of runner-up prizes.

Stephen Park, General Manager, UK, said; “The new NCL Brochure announces our most exciting year to date, and Freestyle Cruising is the ideal product to help all agents maximise their cruise sales. With the introduction of the NCL America brand we also have a really exciting Hawaii product for sale, in addition to our established itineraries in the Caribbean, the East Coast, Alaska and Scandinavia.

“We will be investing strongly in our 2004-2005 Sales and Marketing campaign, and our primary goal is to help our travel agent partners sell more cruises by fully exploiting the fantastic opportunity Freestyle Cruising provides for first time and repeat cruisers.”

Example prices from the 2004-2005 Worldwide Brochure:
• A 9-night fly-cruise aboard the Norwegian Dawn from £1099pp sailing from New York via Florida and the Bahamas
• Spend 12 nights visiting the capitals of Scandinavia and Russia on board Norwegian Dream from just £1149pp
• From £1199pp sail the Alaskan inner-passage on board Norwegian Sky on a 9-night trip
• A 13-night Hawaiian Highlights fly-cruise from £1349pp on board Norwegian Wind
• A 10-night fly-cruise from just £1459pp on Pride of America to the Hawaiian Islands, including Kauai and Maui
• Combine Alaska and the Rockies on a 13-night cruise (Norwegian Sun) and tour from £1549pp
• Experience an 18-night Journey to Fire and Ice from Alaska to Hawaii from £2649pp
• Enjoy the ‘Panama Canal & Mexico’ 19-night fly-cruise aboard Norwegian Sky from just £1499pp

“Our new Brochure features NCL’s widest ever range of Hawaiian itineraries, four fantastic Alaskan itineraries including our Fire and Ice Hawaii and Alaskan combination cruise, and the ever popular Scandinavian Capitals & Russia cruise,” adds Chris Bailey, Sales and Marketing Director for NCL. “We have packaged together some of the best cruises, on board some of our most of exciting ships, specifically for the UK market. Already great value for money, the 39% early booking discount makes some of our itineraries fantastic bargains. We believe this will give all UK holiday makers a chance to try one of our cruises, whether they are first time cruisers, or have sailed with us before.”

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September 2, 2003